January 19th Poker news ... Poker Playergames at pokerplayergames.com
BLAIR HINKLE WINS SEMINOLE HARD ROCK POKER OPEN
Kansas City, Missouri professional player Blair Hinkle (27) is $1,745,245 million richer after winning the $10 million guaranteed Seminole Hard Rock Poker Open Wednesday following an intense 160-hand heads up against internet and tournament ace Justin Bonomo.
Billed as the richest live poker tournament ever held in the state of Florida, the $5,300 buy-in Seminole Hard Rock Poker Open attracted a huge field of 2,384 entries, generating a prize pool of $11,920,000 - well over the casino guarantee.
The action took the most part of a week to unfold before Hinkle emerged as the winner.
By the time the competition had reached final table stage, Hinkle held the most chips, facing Justin Bonomo, Mukul Pahuja, Ray Qartomy, Samuel Bernabeau Guilabert and Greg Lehn.
Going into the heads up Hinkle and his last remaining opponent, Justin Bonomo, were more or less even in chips, adding to the already intense competition to win the first prize.
It turned out to be an exciting display of skill, discipline and aggression as the two professionals fought it out in a protracted struggle that saw the lead change several times before Hinkle was able to build a 6 to 1 advantage and finally take the win.
Bonomo's well-earned second placing pay day was worth $1,163,500.
The win brings Hinkle's career earnings to over $3.5 million, a million of which is reportedly still stuck in federal enforcement hands following the Black Friday debacle in April 2011....hopefully that will soon be released by the independent payment company hired by the federal authorities (see previous InfoPowa reports).
BWIN ENTERS INTO DIGITAL SPONSORSHIP DEAL WITH REAL MADRID
bwin.party digital entertainment plc (bwin) Online NFL Betting has said it is in the final stages of discussions with Spanish professional football club Real Madrid in an extension of their long-standing relationship which will see the two become official digital partners in a new multi-year deal.
The new digital partnership will follow the end of bwins six-year shirt sponsorship which the company said had been fundamental in establishing it as a leading online gaming brand in Europe.
The move to a digital partnership reflects a shift in consumer behaviour leading to bwin's sponsorship strategy focusing on social media, social gaming, online and mobile integration said a company statement.
Under the terms of the yet to be finalised deal, bwin will be positioned at the centre of promotional activities for the popular football club with integration of the bwin brand into Real Madrid's website, social media and mobile apps. Other initiatives will include the creation of co-branded gaming products, match day perimeter board signage and access to player for marketing campaigns.
Our decision not to renew the shirt sponsorship brings to an end one chapter in our relationship with Real Madrid which has delivered six highly successful years of brand promotion for bwin on the shirts of one of the worlds truly global football brands. We now look forward to beginning the next chapter by leveraging our brand strengths to drive revenue and create premium content for our customers and Real Madrids millions of followers. We remain committed sponsors and wish Real Madrid every success in the clubs pursuit of more trophies, said Norbert Teufelberger, chief executive officer of bwin.
Florentino Perez, President of the Real Madrid Club added: "Our partnership with bwin.party as our shirt sponsor has been very constructive and beneficial for both parties. We are pleased to have contributed to the success of the bwin brand and are grateful to have had the opportunity to learn and share experiences with one of the most dynamic and innovative companies.
GAMENET SIGNS INSPIRED VIRTUAL SPORTS
Italian operator Gamenet Italy has signed up for the Inspired Gaming Group's virtual sports for the Italian market.
Under the terms of the deal Gamenet customers will be able to bet on Inspired virtual events using Gamenet's own online platform at Gamenet.com as well at through over 100 retail betting shops in Italy.
Virtual sports on offer will encompass football, horse racing, horse trotting, greyhound racing, speedway, motor racing, tennis and cycling.
Gamenet joins a host of other Italian operators utilising Inspireds virtual sports offering that include SNAI, Sisal, Eurobet, Cogetech and Lottomatica.
Inspired has entered the Italian authority AAMS' homologation process following legislation that legalised fixed-odds bets on virtual sports events online. The company expects to have its products go live in July 2013.
Steve Rogers, Managing Director of Inspireds Virtual Sports division, commented: This is a very special moment for the new Virtual Sports market in Italy and for Inspired. Our years of experience worldwide have demonstrated that our virtual sports products generate incremental revenues for sports betting operators across all channels. Our premium content package continues to deliver revenues far in excess of those of our competitors. We supply our virtual sports to many of the worlds most successful gaming companies and were delighted to announce Gamenet as a new customer.